How to Monetize Facebook: 8 Strategies for Success

Key Takeaways

• Facebook makes available a robust slate of monetization tools for creators. These can be ads, subscriptions, or virtual gifts like Stars, which allow them to cultivate various revenue streams.
• Given its worldwide reach and the brand-specific niche available on Facebook, the earning potential for creators can be more lucrative than other platforms’ offers.
• Beginning its implementation in 2025, Facebook’s new monetization program puts creators on a level playing field with competitors while capitalizing on the growing trend and developing monetization features.
• To become eligible, meeting Facebook’s monetization guidelines, like the number of followers you have, how you track engagement metrics, and if you’re aligned with their community standards, are essential.
• The best monetization strategies are incorporating in-stream ads, developing subscription services, partnering with brands, and selling products directly to users.
• Tools such as Facebook Ads, performance analytics, and programs such as Level Up can supplement these monetization efforts and help creators maximize their earnings.

Facebook offers a range of opportunities for both individuals and businesses to generate income. You can sell items on Facebook Marketplace, harness the power of targeted advertising with Facebook Ads, or earn revenue from video content through Meta Business Suite (formerly Creator Studio). Other methods include launching a subscription-based group or integrating affiliate marketing links into your posts. With several options available, the best choice depends on your objectives and the unique content or services you provide.

Why monetize Facebook content?

By monetizing Facebook content, creators have a huge platform to find new revenue streams and connect with audiences of all backgrounds. Facebook offers unparalleled reach and a highly dynamic platform. All of this makes way for new, unprecedented opportunities for creators to monetize their content and build long-term businesses. Through monetizing with Facebook’s tools and programs, creators can establish a lucrative presence, all while connecting with audiences across the world.

Benefits of Monetizing Facebook

Facebook has diverse revenue streams that work for all content types. For one, it lets creators make money using in-stream ads. When their viewers watch their videos, that’s money straight into their pockets. Further, subscriptions enable followers to pay their favorite creators directly through recurring payments. Facebook Stars, likewise, allow fans to send virtual gifts, which can be converted to real-life dollars for creators. If you’re on the product-based side of things, content can serve as a virtual storefront, displaying your goods or services right in front of viewers.

After Facebook rolled out funded monetization in 2017, Facebook boasted that more than four million creators had monetized their content successfully. That further underscores the platform’s reliability and growth potential. Facebook also excels because of lower competition for niches. Platforms such as YouTube and TikTok are oversaturated with content categories. That said, Facebook provides unique opportunities for creators to succeed in more under-the-radar areas.

By partnering with brands that share your values, you can take authenticity to the next level, drawing in a more loyal and engaged audience—and income. Success stories are everywhere, with creators making a full-time income from once-niche passions by prioritizing quality and consistency.

Reasons to Start in 2025

The competition for engaging content isn’t going anywhere, and 2025 is going to be an opening shot for smart creators looking to monetize on Facebook. Social media trends have shown us that audiences are consuming content in a more varied way, leading to a growing number of opportunities for creators. Among them is Facebook, which recently launched a whole set of new monetization features. This new, consolidated Content Monetization program makes managing and monetizing all content—from Reels to photos to text posts—much simpler and more efficient.

Developing a monetization strategy from the start puts creators one step ahead of their competition. By developing a consistent, regular, and reputable presence—ideally at least 30 days old—creators are showing their legitimacy and commitment to Facebook’s goals, which unlocks additional access to monetization tools. Emerging digital marketing trends, such as targeted advertising and performance bonuses, ensure that early adopters can capitalize on evolving opportunities. Getting started now will put you in a position to capitalize on these trends as they continue to grow.

Facebook Monetization Requirements

Facebook is a lucrative platform for creators to earn income through monetizing their content. Artists and creatives need to understand that they have to adhere to the platform’s particular guidelines and standards to thrive. That’s why it’s important to know these requirements. Facebook’s monetization requirements framework is based on partner eligibility criteria, community standards, and partner monetization policies. By taking these steps, you’ll be set up to stay compliant and earn the most as a creator.

Eligibility Criteria for Monetization

The initial step to monetizing content on Facebook is ensuring you pass the platform’s eligibility requirements. For Stars monetization, you need to have at least 500 followers for 30 consecutive days. To monetize through subscriptions, you should have a minimum of 10,000 followers. Or you can meet this requirement by having more than 250 returning viewers, 50,000 post engagements, or 180,000 watch minutes in the past 60 days. Facebook gaming creators are required to stream a minimum of four hours of tagged gaming content. They need to be able to repeat this with a minimum of 100 followers, and do so on two of the past 14 days.

Engagement metrics are important, too, as they are another crucial piece of the puzzle. Metrics such as post likes, shares, comments, and video watch time demonstrate audience interaction, which Facebook evaluates to gauge content quality and creator consistency.

Like other platforms, consistency in posting is key. Consistent updates not only keep your audience coming back for more, it’s crucial to staying relevant on the platform. Lastly, maintaining content originality will help keep your material unique and in line with Facebook’s requirements. Sharing or plagiarizing others’ materials may result in removal from monetization schemes.

Community Standards and Guidelines

Following Facebook’s community standards is a must-have, and not up for discussion. These guidelines stress authenticity and safety, holding creators accountable for the avoidance of misinformation, harmful content, and spam. Hate speech, graphic violence, and adult content are not allowed at all. These types of behaviors can lead to the loss of your monetization privileges.

Creators also need to prioritize healthy engagement with their community. Conducting respectful dialogue and moderation of discussions goes a long way in building trust and staying within the bounds of Facebook’s guidelines. Staying informed about changes to these guidelines is just as important because policy changes may have a direct impact on monetization eligibility.

Partner Monetization Policies Explained

With it comes a whole host of revenue opportunities through Facebook’s partner programs, like in-stream ads, Stars, and subscriptions. For gaming creators, enrolling in the Level Up program unlocks tools like chatbots, in-stream ads, and Stars, which allow viewers to financially support creators.

The advantages of becoming a partner include higher visibility, improved monetization tools, and the opportunity to work directly with brands. Content types eligible for monetization include original videos, live hits, and gaming content, as long as they adhere to Facebook’s community standards and monetization policies. To achieve partner monetization status, you must apply for it. You can accomplish this via Meta Business Suite or Brand Collabs Manager, depending on what type of content you produce.

Content Monetization Guidelines Overview

Monetizable content needs to follow Facebook’s policies, specifically focusing on originality, transparency, and quality. Take sponsored content, for instance, disclosure is absolutely necessary in this context to keep your audience’s trust. Keeping sponsored posts transparent isn’t just the right thing to do; it’s required under Facebook’s guidelines. Things like misleading sponsorships or content that is overly controversial or sexual in nature can lead to account restrictions or eventual demonetization.

Adherence to these guidelines should help keep creators in good standing and prevent them from receiving penalties or having monetization status revoked. Monetizable content includes, but are not limited to, creative and entertaining how-to videos, subscribe-only LIVE Q&A sessions, or exclusive subscriber-only behind-the-scenes content.

Setting Up Facebook for Monetization

Facebook monetization is more than just turning on features. It takes intentional strategy, optimizing your profile, and showing up for your audience on a regular basis. Here are the key steps and things to keep in mind in order to get your Facebook page set up for monetization the right way.

Create a High-Quality Facebook Page

The first step in building a monetized Facebook presence is to have an attractive, robust page. A well-designed Facebook Page gives you a better chance of winning followers and gaining their trust. Start by making sure your page is set up with a simple, easily recognizable, and quality profile picture—preferably your logo or other brand-specific image. Your cover photo needs to work with the profile picture to create a complete, cohesive look—one that creatively and clearly expresses your brand’s identity.

Here is another key aspect: having a short and sweet but informative bio lets visitors know what your page is all about. Add keywords that are relevant to your niche to help you show up in search results. If your page’s sole purpose is reviewing the latest novels, for example, go with keywords such as “literary fiction insights” or “poetry analysis.” These keywords will allow your page to appear in targeted niche searches.

Professional branding is a home run in keeping long-term engagement alive. Using a consistent color scheme, font, and tone of voice in your posts showcases a unique brand persona. Interactive content like polls, live videos, or other tactile materials build an engaged audience. Feature content that engages your ideal audience, such as book reviews, or author Q&As.

Lastly, make sure to check your page settings. Double check that your category, contact info, and page roles are all correct. This step is extremely important for unlocking monetization features further down the line.

Steps to Set Up Monetization

Before you can start monetizing, your page needs to be eligible according to Facebook’s criteria. Your page must be at least 90 days old and follow the Partner Monetization Policies. If you don’t have a Business Page, make one, because you can’t monetize personal profiles.

Then head over to the Monetization tab of your Meta Business Suite. Turn on monetization features such as In-stream ads or Facebook Stars by completing the setup instructions. For example, In-stream ads need a minimum of 10,000 followers, but Facebook Stars only require a minimum of 500 followers.

A super important step is establishing a payment method. Without this, you will not be paid any earnings. Be sure to regularly revisit your monetization settings to secure continued compliance with Facebook’s policies, as well as stay informed on new feature updates.

Countries Eligible for Monetization

Facebook monetization is not available to everyone. Facebook in-stream ads in published videos on Pages are only available in certain countries and languages. There are areas with prohibitive bans. As an example, creators from underrepresented or developing countries might not have access to certain features. Keep an eye on Facebook’s development plans, which could bring new monetization opportunities to additional markets.

How to Monetize Facebook Effectively

Facebook has quickly become an essential hub for any creators and businesses that are trying to make money. By strategically leveraging its features, you can develop multiple revenue streams that establish financial sustainability over time. It’s vital, therefore, to understand the wide variety of monetization opportunities out there and how best to use them in order to be successful. Read on for our top tips to help you make the most money with Facebook.

1. Use In-Stream Ads for Revenue

In-stream ads are built directly into video content, making them a simple and effective way to make money. Through the inclusion of short commercials within videos, Facebook content creators can make money depending on how many people watch. These ad formats include pre-roll, mid-roll, image ads, and post-roll ads. Each format has its advantages, and choosing the most effective one is a matter of what works best with your content.

Checklist for optimizing videos for in-stream ads:

• Make sure videos are a minimum of 3 min long to be eligible.
• Use engaging thumbnails and titles to attract viewers.
• Try to put ads at logical stopping points in whatever content you’re creating so you’re not interrupting user intent.
• Focus on high-quality visual and sound editing.

For instance, creators who build relatively big followings can make real money. An ad on a video with 100,000 views might be well worth it—all based on their target and who’s seeing it, etc.

2. Offer Subscription Services to Followers

Fan Subscriptions enable creators to provide exclusive content via tiered membership plans, similar to Patreon. This model is great for creators who are able to deliver amazing content on a regular basis. An online fitness coach, for instance, could provide exclusive workout videos and one-on-one fitness consultations.

Content ideas for subscriptions:

• Behind-the-scenes videos
• Personalized shoutouts or Q&A sessions
• Exclusive tutorials or guides
• Early access to upcoming projects

Consistency is important when it comes to retaining subscribers. Providing timely and exclusive content is the best way to retain a loyal audience that is willing to continue supporting your efforts.

3. Leverage Brand Collaboration Opportunities

With brand partnerships, you are able to tie your content to brands with the best-fitting products or services. Take, for example, a makeup artist who regularly partners with beauty brands for product reviews or tutorials.

Checklist for approaching brands:

• Work on developing a portfolio that demonstrates your unique content style and engagement rates.
• Research brands that align with your niche and values.
• Present clear, data-driven proposals highlighting mutual benefits.

Real-world examples of successful collaborations demonstrate how creators have leveraged third-party partnerships to increase income opportunities and visibility.

4. Earn Through Facebook Stars

Facebook Stars are a form of monetization where fans can send virtual gifts on your page while you’re live streaming. For each Star received, Facebook contributes $0.01. While this sounds small, it can add up big time with a passionate fanbase.

Best practices for encouraging Stars:

• Engage directly with fans during live streaming sessions.
• Acknowledge and thank contributors in real time.
• Create interactive live content that encourages participation.

Live streaming has shown to be one of the most impactful ways to boost Star earnings, since it creates a more personal relationship with supporters.

5. Monetize Facebook Reels Effectively

Facebook Reels presents a huge opportunity to drive views and generate revenue with short, attention-grabbing videos. By crafting high-quality, on-trend content, you set yourself up for the highest possible reach.

Checklist for optimizing Reels:

• Focus on trending topics and challenges.
• Add captions to make videos accessible.
• Use hashtags strategically for better discoverability.

Reels that tap into what’s trending usually do the best, pulling in more engagement and therefore more monetization fuel.

6. Explore Affiliate Marketing Strategies

Affiliate marketing is another great way to monetize Facebook, where you can get paid commissions by promoting other peoples’ products. For instance, marketing a famous device might earn you a commission on every sale generated via your reference link.

Tips for success:

• Select programs relevant to your audience’s interests.
• Provide honest reviews or demonstrations of products.
• Disclose affiliate links to maintain transparency.

Even low-level deals can bring in an average of 5% of the sale value per action. Elite programs can provide jaw-dropping ROI, upwards of 50%, making them immensely profitable ventures.

7. Promote and Sell Products or Services

Creating a Facebook Shop makes it easy to sell products directly through your page. This feature is excellent for any business selling physical products or digital services.

Best practices for promotion:

• Use high-quality images and descriptions for listings.
• Provide responsive customer service to build trust.
• Run targeted Facebook Ads to increase visibility.

When you engage directly with your customers, you develop the loyalty that leads to the repeat sales that creates long-term success.

8. Launch Paid Membership Services

Paid memberships are the perfect method to not only create a vibrant, exclusive community but provide you with a reliable source of recurring revenue. For instance, artists can post exclusive early access to new work or members-only tutorials.

Checklist for promoting memberships:

• Use social media to announce and build interest.
• Offer incentives like free trials to new members.
• Regularly interact with members through personalized updates.

Real community-building only serves to further enhance the creator and super fan relationship.

Optimizing Facebook Groups for Monetization

Facebook Groups are perhaps the most colorful, active environment for community building and engagement right now. With the right strategy, they’re capable of bringing in significant revenue, too. Understanding the key elements of successful monetization strategies is essential for turning your group into a thriving hub of engagement and profitability.

Preparing Groups for Revenue Opportunities

Whether you’ve already been granted monetization or are planning to apply, the best thing you can do is start with a strong foundation. Begin with the end in mind. Make sure your group’s purpose is something your ideal members would be interested in. This makes it much easier to attract the right members who are most likely to engage with your content and offerings.

Checklist for Optimizing Group Settings:

• Use tools like paid membership features to create a subscription-based model. For instance, if you charge $7 a month, with 1,000 paying members you’ll make $7,000 each month.
• Decide between public, private, or hidden settings based on your intended audience and goals.
• Integrate a Professional Cover Photo and Description: These elements communicate professionalism and purpose at first glance.

Creating a warm, welcoming, nurturing environment is just as crucial. Members stay engaged and become more engaged when they feel appreciated and part of something larger. Frequent content delivery like weekly discussion prompts, video trainings, or live Q&A sessions will help your group feel alive and buzzing.

Selling Products to Group Members

Promoting products or services that your group members would benefit from purchasing will give you the opportunity to drive successful sales. Make sure to only share products that fit the group’s overall interests and needs. For instance, a health-related group would be a good fit for fitness equipment or wellness information packets.

Best Practices for Selling to Group Members:

• Share personal experiences or testimonials about the product.
• Don’t hard sell; rather, engage with education and value.
• Host live product demos or unboxings to showcase features.

Know your group’s dynamics. Members will be most receptive to your promotional messages if they trust that the product you’re promoting will enhance their journey.

Conducting Paid Webinars and Events

Presenting online events and webinars for a fee presents another money-making prospect. The online learning market is projected to be US$279.30 billion by 2029, so tapping into this trend can be extremely lucrative.

Checklist for Promoting Webinars:

• Announce the event at least two weeks in advance.
• Utilize pinned posts and email notifications as needed to where members can stay up to date.
• Provide additional content, like follow-up resources or private consultations, to encourage sign-ups.

By interacting with attendees face-to-face at the event, you’ll earn their trust and improve their experience, leading to them coming back for future events.

Building an Engaged Community

Intense, engaging community is the secret sauce to a monetized Facebook Group. To drive discussion, develop content such as polls, challenges or themed conversation days. When you listen to your members and act on their feedback, you build trust and with it, member loyalty. Facebook Live or monthly virtual meetups can help foster these important relationships even more.

Additional Facebook Monetization Tools

Facebook has many monetization tools that allow creators to earn money as they grow their audience. These tools are fully equipped to manage any type of content! You can shoot anything from quick, catchy Reels, to long-form videos, to photo and text-based posts.

Here’s a look at some of theimportant tools and tactics. We’ll continue to break them down into actionable insights to help creators truly capitalize on their content.

Performance Bonus Program Insights

The Performance Bonus Program is a newer program focused on giving creators bonuses for high-performing content. Facebook will look at engagement metrics including video views, likes, comments and shares to decide if you are eligible for bonuses.

Potential earnings in this program are hard to quantify, but they can add up quickly—especially for creators with highly engaged, loyal audiences. Some creators have claimed to make thousands of dollars a month from performance bonuses. One beauty tutorial creator generated 14 million within the first 68 days of posting videos. They did this by blending Reels and photo posts just the right way. These multimedia success stories are a glimpse of the program’s real potential to reward creative projects that improve transportation options.

Level Up Program Benefits

The Level Up program helps up-and-coming gaming creators with the tools and features needed to start monetizing their streams. Benefits include:

• Access to Facebook Stars, which fans can buy and send as tips
• Better streaming quality and production tools to create a more polished professional broadcast
• Early access to fan subscriptions

Gaming creators in this program have access to greater visibility, which helps them reach bigger audiences and earn more money. They do this incredible growth by pairing Stars with fan subscriptions.

Utilizing Facebook Ads for Profit

Smartly used, Facebook Ads are still an incredibly powerful monetization tool. That’s because the right Facebook ad campaigns can convert casual Facebook users into loyal Facebook fans and paying customers. A/B testing will help you figure out which ad combinations speak the most to your audience while saving you money and time for the highest return.

Campaigns optimized with creators in mind typically yield an incredible ROI for brands. Or, a short-term, highly targeted campaign to promote a creator’s new course can bring in thousands of sign-ups in just a few weeks.

Exploring In-Feed Advertising Options

In-feed ads provide creators the ability to promote brands directly through creators’ content, creating new seamless monetization opportunities.

You can also increase revenue through a more diverse format portfolio such as combining in-stream ads with carousel and banner ads. Audience targeting is very important here, as showing ads that people want to see based on their interests will greatly improve click-through rates and overall revenue.

Comparing Other Platforms for Monetization

There isn’t an across-the-board solution to monetizing content on social media platforms. Each platform has different tools, audiences, and revenue opportunities that creators should be aware of before jumping in head first. Facebook, YouTube, and TikTok all have their own unique monetization tools. By knowing the features that set each platform apart, creators are better equipped to choose the option that best fits their goals, content type and audience interaction.

How to Monetize YouTube Channel

YouTube provides a structured and robust monetization system through its Partner Program, which requires creators to meet specific eligibility criteria: 1,000 subscribers and 4,000 watch hours in the past year or 10 million YouTube Shorts views in 90 days. Once they’re eligible, creators can turn on monetization and begin earning from ads, channel memberships, Super Chat, and shares of YouTube Premium revenue.

Certain types of content consistently perform well on YouTube:

• Tutorials and how-to videos
• Product reviews and unboxings
• Long-form storytelling or documentaries
• Gaming streams and commentary
• Educational content, especially in niche topics

Engaging with the YouTube community is key to success. Creators who reply to comments, utilize polls, and engage via live streams can develop a faithful following of viewers. While individual earnings figures fluctuate significantly—even amongst the top 1% of creators—many go beyond YouTube ads alone, pairing it with YouTube memberships and merchandise sales for diversified income streams.

How to Monetize TikTok Effectively

Revenue opportunities in TikTok can be maximized by leveraging these strategies:

• Posting high-quality, engaging short videos consistently
• Using trending sounds and hashtags to increase visibility
• Partnering with brands for sponsored content

TikTok’s monetization options include:

• The Creator Fund, which pays based on video performance
• Gifts, in which your followers send you virtual gifts in real time while you’re streaming
• TikTok subscriptions for exclusive content access

Having a two-way channel with your followers is key to TikTok success. More than anything, responding to comments, collaborating with other creators, and participating in viral trends helps build a personal connection with the audience. Brand partnerships and sponsorships can provide lucrative earning potential, particularly for creators with specialized audiences or strong engagement.

Facebook vs. Other Platforms

Yet, as of October 4, 2024, Facebook no longer accepts applications for in-stream ads, with their ad monetization program put on hold, while building their new Facebook Content Monetization Program. Yet, it is still a viable platform for reaching the older demographics and fostering niche community. YouTube and TikTok focus on creators who prefer short and episodic content. For instance, YouTube is best for educational content due to its long-form video format, whereas TikTok works best for ephemeral, viral content.

Final Thoughts

Whether it’s through videos, Facebook Groups, or their other monetization opportunities, Facebook provides a wealth of monetization methods. By knowing the game and having the best tools in your toolkit, you can monetize your Facebook content and create a profitable, sustainable revenue stream.

Make posts that are useful to your readers and work on fostering a solid relationship with your audience. Learn how to make the most of monetization features such as in-stream ads, fan subscriptions, and group memberships to maximize your revenue. Avoid resting on your laurels by constantly learning and testing new ideas to stay one step ahead.

Facebook is not like other platforms, so it makes sense to test and learn to see what works best for your objectives. Whether you’re developing a side hustle or creating a full-time income, the possibilities are endless. It’s powerful to start small, stay regular, and let the momentum build. Stay the course, and you’ll create exciting new possibilities in the process.