Tag: seo

Image SEO is a vital element of your broader search engine optimization strategy. While traditional SEO often focuses on text-based elements like keywords, metadata, and backlinks, optimizing images ensures that your visual content contributes to your site’s visibility, performance, and accessibility. Platforms like Google Images account for a significant portion of search traffic, making it essential to optimize your images if you want to capture that audience. […]

Keyword research is the process of figuring out the exact words or phrases people are most likely to enter on search engines. As such, identifying and analyzing these search terms serves as the foundation for search engine optimization (SEO). Knowing what users intend to search will help you create content that truly answers user queries and drives more organic traffic. By identifying search intent and analyzing competition, you can identify the most high-value keywords to inform your website optimization efforts. In this post, I’ll outline the strategies and the tools needed to make your keyword research more efficient and effective. […]